Class Eleven

Project 2- Notan Shaving Cream Ad, Part II

Today we will continue with Project 2- Notan Shaving Cream Ad. I will go over some design choices and techniques; balancing the elements of the design; The border design; How to create an interesting background that highlights the elements; How the border and the background design interface with each other. We will cover the watercoloring of the stripes of the can in the next lesson in order to complete the image. I have included examples from previous students of Drawing II.

We will continue working on Project 2- Notan Shaving Cream Ad.
Materials:
  • Project 2- on the multi-media paper, 11 x 14
  • Microns
  • Black marker, wide, Sharpie (or what is available)
  • These stripes (which will be watercolored) must have a white line between them and the black marker.
  • ATTENTION: depending on the black marker that you use, it will run if you get it wet with water. Do not go over the black marker with the watercolor.
Instructions:
  • Look at the border- can you join this border with a part or segment of the composition?
  • Create interest along the border- round edges, merge parts, break away from the forms.
  • Make sure your stripes feel as though they spiral along the can- get the feel for the cross-contour curve.
  • Create a white border around the colored area of the stripe- this can be narrow, but must be wide enough to discern. This white area will intensify the watercolor. Without it, your color will appear dull. So be careful here.

Upload to the assignment section.

Due: M/W Wednesday, March 3 before 11:59 AM.

T/TH Thursday, March 4 before 11:59 AM.

Secondly, Please watch the Video/questions, “Toned Paper”. Due: M/W Monday, March 1 before 11:59 AM. T/TH Tuesday, March 2 before 11:59 AM.

This is the completed Notan version before the watercolour stripes have been added. Notice that some of the dark edges, like the background and the end of the cast shadows, are broken slightly. There is also an implied border as see at the top and part of the left side. And a hard border right side and bottom left. I could have continued this on the bottom but chose to keep the middle portion implied.

Student Examples

This is one of the nicest designs I have received. Can and cream are well placed in the composition. Background design holds the composition and at the same time focuses the interest on the cream. In this design the border is understood because it ends perfectly at the edge of where the border is supposed to be.
Line direction in the background adds drama and rhythm to the image. Notice the cream reaches outside the border. The implied border on the left is excellent. The linework in the cream design is varied and fluid. Notice how this student uses a thin line along a solid dark to create a transition visually from white to black.
Look at the interconnected design within the label of the can and the can to the border. Examine how the background interlocks with the cream and the border on the opposite side.